NewsWatch TV Does the Evening News Really Affect Your Shopping?
I think we can all agree that the economy isn't what it used to be. Will the economy come back? Will unemployment ultimately disappear? Where will we be this time next year? Watch the news and you can learn a thing or two about economic recovery. Whether we realize it or not, the evening news can influence our spending habits. The news doesn't even have to directly affect us either. Unrest in the Middle East is the prime example. Although Middle Eastern violence is thousands of miles away from most of us, once it airs on the evening news it becomes our news. It dictates a portion of our personal economy. The term used to describe this phenomenon is consumer confidence. NewsWatch TV The United States consumer confidence index (abbreviated CCI) is an indicator designed to measure consumer confidence in retail purchases, which is defined as the amount of optimism on the state of the economy that consumers are expressing through their spending and saving activity. Consumer co...